Meanwhile, Eggerue’s blog and social output was finding a larger and larger audience, including an appearance on ITV’s This Morning. Women of all ages, sizes, shapes and races could be found proudly posting pictures of their breasts that didn’t necessarily match the media image of the light-nippled, scar-free, symmetrical, perky breast. A scroll through the hashtag reveals the diversity of women the #SaggyBoobsMatter message touched. A hashtag was born as women around the world joined in to post their braless pictures. Photograph: profile increased rapidly, and with it, so did a concept: Saggy Boobs Matter. “I decided I wasn’t going to wait for anyone to give me permission to use it and speak about my life as a black woman pursuing a creative career, having big hair and trying to maintain as much of my identity as possible in a world that tells you that you shouldn’t be yourself.”Įggerue, posting on Instagram in June. Much of it features images of Eggerue, standing confident (and braless) in outfits she has styled, while written posts look at body issues, confidence and their interplay with race and gender issues. The Slumflower focuses on modern street style, showcasing affordable and vintage labels. ![]() “The content that they put out was aimed at people who looked and lived like them: Max Mara handbags, fedora hats and expensive camel coats.“I couldn’t relate to them so I decided: I’m going to start a blog, and it’s going to be conversational, about fashion and bodies, but also just about feeling more confident, especially as a black girl.” Shortly after that revelation, Eggerue started her fashion blog, the Slumflower, which aimed to provide an antidote to “mainly white and middle-class” fashion sites that propagated the idea of an unattainable and unrelatable lifestyle and look. ![]() Because you’re a woman.’ I knew that wasn’t really an acceptable answer. Every time I asked somebody, the answer was: ‘Because you’re a girl. Cover yourself up.’ I couldn’t understand why. “People would say: ‘You’re jiggling too much. As a “larger-boobed woman”, her decision attracted a lot of unwanted attention. “At the time, it was only small-boobed women who were ‘allowed’ to not wear a bra – because there wasn’t much to judge,” she says.
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